Activation

marketing

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Make the leap from plan to pipeline. We connect channels, messages, and measurement - so every touchpoint works harder, together.

Turn strategy into campaigns that perform.

SEO & Content Strategy
Publish with purpose. Roadmaps, briefs, and content that ranks - and converts.

Paid Media (SEM, paid social, retargeting)
Full-funnel performance from search to social, with creative testing baked in.

Email & Automation
Lifecycle programs, nurture flows, and personalization that move customers forward.

Omnichannel Orchestration
One story across every channel. Message mapping, cadences, and handoffs that align teams.

Core offerings

Pilot Campaign: $3,075
~3–4 weeks

Single‑channel test (SEO sprint, PPC pilot, or email nurture), with A/B creative and clear success criteria.

Multi‑Channel Activation:  Starting at $9,840
~6–10 weeks

Integrated SEO + Paid + Email campaigns, segmented personalization, and a reporting cadence that drives decisions.

Omnichannel Orchestration: Market Price
ongoing / quarterly cycles

Full‑funnel execution across search, social, content, email, and automation with dynamic journey mapping.

how much and by when

  • Channel plans & calendar
  • Campaign assets list & brief templates
  • Message map & journey handoffs
  • Testing plan & prioritization matrix
  • Reporting cadence & dashboard spec

sample deliverables

Orchestrate and accelerate.

What you’ll launch:

  • A connected plan. Channel roles, audience segments, and message hierarchy.
  • A test‑and‑learn engine. Creative and offer tests prioritized by impact.
  • A reliable cadence. Weekly performance rituals and monthly insights.
  • A clear signal. Dashboards that show what to scale - and what to stop.

Performance scorecard
Reach · CTR/CVR · CAC/CPA · LTV signals · Return on ad spend · Email engagement · Content velocity · Assisted conversions.

Readiness checklist
Ad/analytics access · Brand assets & offers · Target segments · Budget ranges · Decision owners · Compliance needs.

One story, many channels, measurable lift.

Great - We’ll start with a quick performance audit (tracking, targeting, creative, bidding, funnel) to keep what’s working and fix what’s not. Then plug your programs into a test-and-learn cadence and dashboard, so results improve without a hard reset.

What if we already have campaigns running?

Service fees cover strategy, setup, testing, reporting, and optimization. Media spend is separate and paid directly to platforms. I tailor test budgets to goals and channel mix; you’ll get a recommended range and pacing plan before launch.

What budget do we need - and what’s included in your fee?

Can do either - or a hybrid. In Activation, I typically set up and operate the programs while your team reviews/approves. As performance stabilizes, we can handoff with playbooks and training, or continue as your ongoing operator.

Who runs the campaigns - you or us?

Frequently asked questions

Let’s build marketing that works - and keeps working.

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not sure where to begin?

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