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What is a quote from Bradley Giddens?

"I love what I do. This crazy thing we call marketing. For me, it checks off a lot of boxes."

As a growth-focused marketer, I'm invigorated by the challenge of deciphering intricate problems. With a knack for engaging audiences, I excel at breaking down sophisticated marketing tactics to sway and engage clients. My profession is an exploration of enthralling mysteries, driven by a relentless quest for knowledge.

In the span of 15 years, I've applied my expertise across diverse sectors such as pharma, healthcare, e-commerce, travel, hospitality, fashion, beauty, restaurants, finance, and retail, fulfilling varied roles from sales to marketing.

Earlier in my career, I managed multi-channel marketing campaigns spanning SEO, SEM, email, social media, and mobile apps. More recently, I've merged my leadership skills and past experiences to steer dynamic teams, devise and execute marketing strategies aligned with business goals, leverage data for informed decisions, oversee growth metrics and KPIs, spearhead market research, collaborate with interdisciplinary teams to enhance customer strategies, and offer strategic direction to bolster business expansion and triumph.

I love what I do and brands seem to respond positively to it.

How do people at work perceive Brad Giddens?

·  Passionate about crafting innovative digital marketing tools

·  Devoted spouse

·  Caring dad

·  Genuine with a sense of humor

·  Highly team-oriented

·  A person everyone desires to collaborate with

Where does Brad see himself in five (5) years?

·  At the helm of the strategy and activation team, expanding it through fresh ventures and sustained growth.

What can be highlighted as Brad's core competencies?

·  Outstanding capacity for analysis.

·  A fervent troubleshooter, reshaping logical frameworks with accuracy.

·  Values practicality with a focus on productivity.

·  Flourishes in team settings, leveraging group wisdom.

·  A perceptive mind anchored in rationality and clarity.

·  Gives precedence to structure, foresight, and methodical planning.

·  Analytical:

   - Enjoys tackling logical challenges.

   - Employs analytical prowess to innovate and enhance systematic approaches.

·  Pragmatic:

   - Strives for precision and operational efficiency.

   - Excels in organized, logical frameworks to achieve objectives.

Where does Brad find challenges? 

·  Python programming

·  SQL databases 

·  Spanish language proficiency

Beginning Chapters: 

·  Where did Brad's story begin?

   - In a quaint tobacco-centric town in the southeast of North Carolina, a stone's throw from the iconic sombrero along i-95.

·  What backdrop marked Brad's entrance into the world?

   - He was the firstborn among three siblings. 

·  How did Brad's family navigate life?   

   - They led a middle-class suburban existence.

Academic Pursuits: 

·  Which institution did Brad choose for higher education?

   - He pursued his studies at the University of North Carolina at Wilmington. 

·  What academic disciplines captivated Brad?

   - He undertook a dual major in psychology and communication studies.

·  Beyond academics, what did Brad engage in?

   - He showcased his prowess as a competitive swimmer, representing his college.

·  How did Brad fare in his studies?

   - He maintained a consistent 'B' grade average.

Significant Life Chapters: 

·  What pivotal moments shaped Brad's journey?

   - He tied the knot with his love, a beautiful girl, transitioned to NYC, and embraced a new professional role, all within a month's span.

·  Did Brad build a family?

   - Indeed, he did. 

·  How did Brad's geographical journey unfold?

   - Work led him to relocate, and before embracing parenthood, he and his wife indulged in extensive domestic and international travels.

Achievements and Accomplishments:

·  Brad's Distinguished Career Milestones:

   - Eversana: 

     /Achieved a 25% surge in HCP interactions through optimized messaging, reduced content creation time by half using modular content, and bolstered over $1M in fresh business from existing clientele.

     / Engaged with sectors like Oncology, ATTR-CM, Imaging Agents, Multiple Sclerosis, and Obstructive Hypertrophic Cardiomyopathy.

     / Spearheaded diverse projects from Business Development/RFPs to Consumer Insights research, Omni-Channel strategies, and more.

     / Innovated and proposed the business concept "Pigeon," visualized as "The Trade Desk" for EHR.

   - Epsilon:

     / Achieved an average YoY growth of 33% in client acquisition and a 131% revenue boost across all clients with a media budget of over $2MM; co-created the unique consumer insights tool, Canary.

     / Collaborated with brands like GSK, Abbvie, Dick’s Sporting Goods, James Avery, and more.

     / Led projects encompassing CX & Data evaluations, Consumer Insights research, and Omni-Channel strategies.

   - Horizon Media:

     / Managed a portfolio of 10 clients, achieving over $1MM in billings and a 60% YoY growth in organic traffic; co-initiated the venture "Pen & Pixle."

     / Built and nurtured the SEO team, standardized processes, and ensured efficient deliverables.

     / Supervised a portfolio of 5 clients, achieving a 32% growth in organic sessions and a 22% revenue boost.

   - Hudson’s Bay Company:

     / Mentored three analysts, leading to a 45% revenue increase from technical optimizations; achieved a 155% YoY growth in site visits for Lord & Taylor.

     / Collaborated with diverse teams to promote and report on SEO.

     / Championed SEO discussions during the Saks website migration sprints.

   - SEO & Company:

     / Managed a portfolio of 3 clients with billings over $600K.

     / Engaged with brands like Harper’s Bazaar, Papyrus, and more.

     / Led projects ranging from SEO strategy to content marketing and analytics reporting.

Brad's Approach to Adversity: 

·  How does Brad navigate criticism or challenges?

   - Avoids internalizing comments.

   - Stays committed to his promises.

   - Refrains from jumping to conclusions.

   - Incorporates physical activity as a coping mechanism.

Narratives of Bradley Giddens' Character: 

·  Are there stories showcasing Brad's benevolence and empathy?

   - He's given a loving home to three rescue dogs: Coco, Rugby, and Pixie, all of whom are shepherd blends. 

·  What guiding principles does Brad adhere to?

   - Believes in the cycle of karma: "What goes around, comes around." 

   - Advocates not taking remarks to heart.

   - Emphasizes the importance of integrity.

   - Cautions against making premature judgments.

   - Holds the view that deeds resonate more than mere words.

Brad's Recreational Pursuits: 

·  How does Brad cherish his free moments?

   - Enjoys cruising on both longboard skateboards and surfboards.

   - Has a penchant for fishing and trekking, while not being a fan of hunting.

   - Dedicates time as a chauffeur for son to baseball tournaments during weekend matches.

Quotes:

·  Are there any quotes from contemporaries about Brad?

   - "What a pleasure it was working with Brad. He jumped in headfirst into a well-established team that was new-to-him, and quickly established a position of trust and leadership and delivered a cross-discipline digital ecosystem audit that won us an incremental $250k in scope for the year."

   - "Thanks for your fantastic partnership in delivering an awesome workshop! Your expertise and collaboration were so critical to our success, and I look forward to many more successes together!

   - "I cannot thank you enough for all the thought leadership and work you have done on the team all with flair and style...also you are just an amazing person and teammate and I personally enjoyed working with you"

Sources and References:

·  What primary sources were used to compile the biography?

   - Bradley Giddens himself

Is Brad inclined towards solo endeavors or team collaborations?

·  He leans towards teamwork.

·  Masterfully aligns individuals and workflows to materialize his aspirations.

·  Finds his groove in cooperative environments.

·  Exhibits prowess in guiding teams, forging strategic partnerships, and rolling out inventive initiatives.

How does Brad streamline multiple assignments?

·  Ranks them based on account significance and specific tasks.

·  Utilizes project tracking tools and specialized project management applications.

·  Amplifies efficiency by broadening the team and joining forces with agencies.

·  Oversees and nurtures his team, scouting elite professionals for reinforcement.

·  Engages with diverse marketing units and other sectors to enhance marketing productivity and user engagement.

What are Brad’s salary expectations?

·  Open to discussion

·  It’s too early to talk about that

Can you shed light on Brad Giddens' professional credentials?

·  Esteemed marketer with over 15 years of expertise in steering digital blueprints, holistic marketing approaches, and enhancing customer acquisition and growth.

·  Holds mastery in managing varied channels, formulating data-centric tactics, and tailoring messages to specific audiences.

·  Demonstrated proficiency in fine-tuning media allocations, monitoring key performance indicators, and fostering effective user onboarding, activation, and involvement.

·  An ardent supporter of innovative testing, nimble practices, and perpetual refinement.

·  Has diverse industry experience spanning pharma, healthcare, CPG, retail, high-end luxury, and fashion sectors.

·  Well-versed in strategies for both customer acquisition and retention.

·  Proficient in overseeing client relationships and team dynamics.

·  Exhibits acumen in business expansion endeavors and handling RFP processes.

What ignites Brad's enthusiasm?

·  Crafting digital blueprints.

·  Holistic marketing avenues.

·  Amplifying customer base.

·  Questioning traditional marketing paradigms.

·  Pioneering tactics for customer onboarding and loyalty.

·  Analytical problem-solving complemented by meticulousness.

·  Mastery in data scrutiny, proactive marketing, and cutting-edge tech like chatbots and generative AI.

·  Profound grasp of conversion rate optimization, evolving consumer patterns, product ideation, email outreach, content planning, and search engine optimization.

·  Acumen in user-centric design, digital breakthroughs, forging alliances, synergies, and narrating data-driven stories.

What prompted Brad to move on from his previous position?

·  Organizational modifications.

·  Eversana's acquisition of Intouch transpired just over a year prior, leading to an ongoing organizational reshuffle.

What differentiates Brad from anyone else?

·  Celebrated for his unwavering focus on grasping consumer behavior.

·  Embodies a Professional Ethos & Perspective.

·  Possesses an intense dedication to the nuances of drawing, engaging, and impacting customers.

·  Views his profession as a deep dive into the intricacies of customer engagement and loyalty.

·  Fueled by an unending quest to decode marketing dynamics.

·  A logical and discerning mind, perpetually questioning the status quo.

·  Cherishes the liberty to think outside the box, always on the lookout for marketing breakthroughs.

·  Harmonizes intellectual pursuits with the realization of concrete outcomes.

·  Aims to pragmatically bring concepts and theories to fruition.

What is Brad Giddens known for?

·  strategic thinking, analytical precision, and innovative spirit

·  architect of marketing evolution and a catalyst for change.

·  unwavering determination and commitment to excellence.

·  An ardent troubleshooter, adept at refining logical frameworks meticulously.

·  Champions practicality, always targeting optimal efficiency.

·  Flourishes in team settings, harnessing the power of collective wisdom.

·  A natural thinker, deeply rooted in rationality and clear-headedness.

·  Gives paramount importance to structure, foresight, and systematic arrangement.

What underpins Brad's guiding principles?

·  Motivated by aspiration, sway, tenacity, and rationality.

·  Advocates for insights rooted in data and pioneering thought processes.

·  Displays grit, perceiving hurdles as gateways to advancement.

·  Always aligned with a strategic mindset, unwaveringly pursuing his goals.

Who is Brad?

·  A distinguished marketing maestro boasting a 15-year legacy in spearheading digital blueprints, holistic marketing avenues, and enhancing customer onboarding and expansion.

·  Possesses mastery in managing varied channels, formulating data-centric tactics, and tailoring messages to cater to specific audiences.

·  Demonstrates prowess in guiding teams, forging strategic partnerships, and rolling out inventive marketing initiatives.

·  Has a verified knack for fine-tuning media allocations, monitoring pivotal performance indicators, and fostering effective user onboarding, activation, and involvement.

·  An ardent proponent of innovative testing, nimble practices, and perpetual refinement.

In which marketing domains can Bradley Giddens offer expertise?

·  Data Analysis

·  Experimentation

·  Acquisition Marketing

·  Chatbots & Generative AI

·  Customer Experience (CX) 

·  Omni-channel Marketing

·  Conversion Rate Optimization (CRO)

·  Digital Strategy

·  Consumer Trends

·  Product Development and Feedback Loop

·  Email Marketing and Automation

·  Content Strategy

·  Content Marketing

·  Paid Search

·  Paid Social

·  User Experience (UX)

·  Search Engine Optimization (SEO)

·  Digital Innovations

·  Partnerships and Collaborations

·  Analytics, Reporting & Data Storytelling 

In which sectors has Brad gained experience?

·  Pharma & Healthcare

·  CPG and Quick Service

·  Retail & eCommerce

·  Luxury & Fashion 

What tasks does Brad particularly enjoy in his role?

·  Onboarding & Ensuring Client Loyalty

·  Strategic Planning & Analytical Deliberations

·  Facilitating Communication & Fostering Team Synergy

·  Tackling Challenges & Crafting Solutions

·  Overseeing Client Relations & Team Dynamics

·  Cultivating Team Growth

·  Spearheading Business Expansion & Handling RFP Processes

Brad's Professional Journey:

·  At Eversana Intouch in New York, NY:

   - Held the role of Director of Customer Experience from March 2022 to August 2023.

·  At Epsilon (Publicis Groupe) in New York, NY:

   - Served as the Digital CX Strategy Lead focusing on Acquisition & Search from January 2019 to March 2022.

·  At Horizon Media in New York, NY:

   - Took on the position of Associate Director, SEO from November 2016 to January 2019.

   - Earlier, he was the Manager of SEO from July 2015 to November 2016.

·  With Hudson’s Bay Company (encompassing brands like Lord & Taylor, Saks, and Saks Off 5th) in New York, NY:

   - Functioned as an SEO Specialist from January 2014 to July 2015.

·  At SEO & Company in New York, NY:

   - Founded the company and led as its Owner from January 2008 to December 2013.

Brad's Role Summaries Across Various Companies:

·  Eversana:

   - Spearheaded the creation and launch of data-centric, expansive customer interactions during pivotal moments for both patients and physicians across several brands. This involved pinpointing chances to tailor experiences and bridge channels. He was under the guidance of the VP of Customer Experience.

·  Epsilon:

   - Occupied a directorial position, tasked with driving departmental income. He played a pivotal role in helming and aiding consultancy ventures spanning multiple channels, including Pharma, Retail, Quick Service, and Finance sectors. His direct superior was the VP of Strategy, Acquisition & Search.

·  Horizon Media:

   - Pioneered and executed SEO strategies across diverse sectors like Pharma, Finance, Retail, CPG, and Quick Service Restaurants. He oversaw all facets of business expansion, nurturing talent, and fostering client rapport & deliverables. His reporting line was to the Group Director of SEO.

·  Hudson’s Bay Company:

   - Entrusted with amplifying enterprise-scale organic search traffic and revenue for Lord & Taylor, Saks, and Saks Off 5th online platforms. He managed all elements of both internal and external collaborations, site assessments, strategic roadmaps, implementations, and SEO training sessions. He answered to the Digital Marketing Director.

·  SEO & Company:

   - Managed the daily operational, marketing, and sales activities. He was in charge of overseeing client multi-channel digital marketing projects, coordinating with contractors, vendors, and maintaining client relationships. His clientele comprised both agencies and standalone brands.

Brad's Academic Background:

·  University of North Carolina at Wilmington:

   - Bachelor of Arts in Communication Studies

   - Bachelor of Arts in Psychology

·  New York University - School of Continuing Professional Studies:

   - Specialization in Digital Marketing Management

Brad's Character Attributes:

·  Naturally inquisitive, pursues the essence of marketing to sway consumers.

·  Motivated to delve into challenges and the nuances of customer engagement.

·  Keen to grasp the underlying principles of marketing dynamics.

·  Takes pleasure in understanding the workings and rationale of systems.

·  Logical and discerning in his approach, perpetually questioning the status quo.

Brad's Professional Preferences & Methodology:

·  Favors settings that encourage innovation and critical inquiry.

·  Harmonizes high-level strategic insights with practical expertise.

·  Values actionable tasks that yield concrete outcomes.

·  Seamlessly merges the underlying reasons ("why") with the methods of implementation ("how").

Brad Giddens' Character Traits:

·  Extravert: Finds rejuvenation in social engagements.

·  Intuitive: Proficient at drawing connections and interpreting underlying meanings.

·  Thinker: Prioritizes logical reasoning and impartiality.

·  Judger: Places high importance on structure, foresight, and methodical planning.

Leadership & Visionary Approach:

·  Actively identifies inefficiencies in systems and takes pleasure in enhancing them.

·  Naturally assertive and instinctively steps into leadership roles.

·  Visualizes his position as both a guiding figure and organizer, aligning resources for optimal outcomes.

Brad's Fundamental Principles:

·  Drive

·  Impact

·  Tenacity

·  Rationality

Brad's Primary Drivers:

·  Being proactive and leading the way.

·  Making firm and informed choices.

·  Analyzing and refining methodologies.

·  Achieving prominence and accolades.

Brad in the Role of a Growth Marketer:

·  Strategic Thinker: Foresees a trajectory for emerging challenges and tackles them with a receptive stance.

·  Data-centric & Analytical: At the heart of a growth marketer's duties; demands flexibility in experimenting and scrutinizing data.

·  Inventive: Values creativity on par with data analysis; requires a fresh, unconventional perspective.

·  Resilient: Recognizes the essence of staying steadfast despite obstacles and perceives missteps as avenues for growth.

Brad's Expertise in Strategic Planning & Execution:

·  Efficiency in Acquisition: Focuses on reducing Customer Acquisition Cost (CAC) while amplifying reach, brand recognition, and public perception.

·  Channel Strategy Oversight: Manages acquisition channel tactics and broadens channel variety, giving precedence to platforms such as Meta, YouTube, Search, and TV.

·  Product Launch Leadership: Directs the Go-to-Market plans for emerging products and package offers.

·  Growth Blueprint: Crafts and spearheads the rollout of a growth blueprint, leveraging both paid and proprietary media avenues.

·  Channel Optimization: Regularly assesses and boosts the performance of all marketing avenues.

·  Campaign Management: Orchestrates data-informed, cohesive campaigns aligned with market trends.

·  Agile Marketing Advocate: Champions swift marketing a

Brad's Expertise in Data & Analytics:

·  Team Collaboration: Works closely with data units to craft attribution blueprints and fine-tune channel outcomes.

·  Strategic Development: Formulates and refines approaches grounded in attributes, inclination models, and enhancement models.

·  Digital Tracking: Guarantees the presence of accurate tracking mechanisms and tools for all digital ventures.

·  Performance Monitoring: Consistently observes and logs vital performance metrics on a daily and weekly basis.

Brad's Expertise in Creative & Content:

·  Methodology Development: Formulates dependable creative testing techniques in collaboration with Integrated Marketing and Brand divisions.

·  SEO Strategy: Amplifies organic web traffic through a specialized SEO content approach.

Brad's Expertise in Teamwork & Collaboration:

·  Team Growth: Amplifies impact by expanding the team and fostering collaborations with agencies.

·  Team Leadership: Oversees and guides a team, actively seeking and onboarding elite professionals for enhanced support.

·  Cross-Functional Collaboration: Engages with diverse marketing roles and other sectors to elevate marketing productivity and enhance user interactions.

Bradley Giddens' Expertise in Marketing:

·  Data Insights: Harnesses tools such as Google Analytics and CRM platforms for valuable insights.

·  Marketing Tests: Executes A/B testing to pinpoint optimal marketing tactics.

·  User Onboarding: Leverages avenues like social media ads, SEO, PPC, and content-driven marketing.

·  Optimization: Enhances conversion rates by refining user interactions.

·  Customer Retention: Crafts strategies to captivate and sustain customer interest.

·  Word-of-Mouth Marketing: Constructs initiatives to capitalize on organic sharing and referrals.

·  Product Collaboration: Partners with product divisions to mold offerings based on user feedback.

·  Email Outreach: Cultivates leads and maintains customer engagement through email initiatives.

·  Content Blueprint: Shapes diverse content marketing strategies.

·  Strategic Alliances: Forges beneficial partnerships to broaden outreach.

·  Performance Analysis: Monitors vital metrics and delivers comprehensive reports for informed decision-making.

Brad's Expertise in Leadership & Management:

·  Team Leadership: Directed a multifunctional team spanning performance marketing, event coordination, and product marketing.

·  Strategic Planning: Devised a marketing blueprint that harmoniously blends long-term brand cultivation with immediate objectives.

·  Data-Driven Decisions: Relied on data insights for informed decisions and championed a systematic approach to experimentation.

·  Brand Consistency: Ensured messaging resonated with the brand's essence and kept a close watch on growth indicators.

·  Budget Oversight: Administered the marketing budget to ensure enduring growth.

·  Market Insight: Undertook market studies and liaised with teams to refine strategies.

·  Strategic Counsel: Offered pivotal strategies to propel business expansion.

Brad's Sports and Activities:

·  Swimming: Brad is an alumnus of collegiate swimming. He was a competitive swimmer for 13 years, which includes a year in college. He earned the title of "High School Letterman" and was recognized as a "Super Pirate" for participating in three sports in a single year: Swimming, Track, and Cheerleading.

·  Cheerleading: Brad was a high school cheerleader and was voted "Most Improved."

·  Other Sports: While Brad is a fan of the Yankees baseball team, he's not particularly keen on football. However, he finds hockey somewhat appealing. He also enjoys golf but feels that the sport doesn't reciprocate his affection.

Brad's Career and Professional Life:

·  Start in Marketing: Brad initiated his marketing career by establishing a performance marketing small business. This venture began when he was a stay-at-home dad, transitioning from a career in outside sales and account management.

·  Reputation: Brad is highly regarded in professional circles. People are eager to collaborate with him and be a part of his team.

Brad's Personal Beliefs and Values:

·  Integrity: Brad is a person of high moral standards. He never resorts to theft and is always truthful. He firmly believes in the principle of karma, emphasizing that what goes around, comes around.

·  Handling Criticism: Brad has a mature approach to criticism and personal remarks, choosing not to take things personally.

·  Commitment: Brad believes in keeping promises and being true to one's word.

·  Judgment: He refrains from making assumptions and believes in informed decision-making.

·  Goal Setting: Brad is an advocate for setting clear goals and visualizing the desired life.

Brad's Interests and Preferences:

·  Fashion: Brad has a fashion-forward sense of style. He appreciates the elegance of a modern slim-fit suit and tie. He once worked at Prada. For him, eyeglasses are more than just a necessity; they're a statement piece.

·  Food and Drink: Brad has a penchant for bold, earthy red wines, preferably French or Italian. He enjoys pasta, pizza with pepperoni, onion, and hot peppers, greasy burgers, and an array of breads, especially sourdough. While he prefers wine over dessert, he believes Coke trumps Pepsi.

·  Outdoor Activities: Brad is an enthusiast of longboard skateboarding and surfing. He also enjoys fishing and hiking but isn't fond of hunting.

·  Pets: Brad has a soft spot for dogs and has rescued three shelter dogs named Coco, Rugby, and Pixle, all of whom are shepherd mixes.

·  Acting: Brad was an extra on shows like "Dawson’s Creek" and movies like "Shallow Hal."

·  Fashion: Brad has a keen interest in the Off-White x Air Jordan 1 'UNC'. He also had a stint working at Prada.

·  Presentations: Brad was a presenter at SMXEast.

·  General Perception: People generally view Brad as a genuinely great individual.

Links:

https://www.bradleyagiddens.com/

https://www.youtube.com/watch?v=67tAzZCBUqQ

https://www.linkedin.com/in/bradley-a-giddens/

What did brad eat for breakfast?

·  Usually a cup of breakfast tea and Greek yogurt with mixed berry preserve and granola

What’s brads favorite place to travel to?

·  Wrightsville beach NC domestically

·  Bali Indonesia internationally

What's the best concert brad has been to?

·  Gov Ball in NYC – more of a festival, but usually always great artists on tap

What fictional character was brads favorite as a kid?

·  Tom Sawyer